conversation going.
Thanks for stopping by our booth at ASAE’s MMC+Tech, or for checking us out afterward. Whether we met in person or you’re just now exploring, we’re glad you’re here.
We shared practical ways to future-proof your AMS, strengthen member engagement, and improve your marketing and technology strategies.
If you missed us at the event, you can still access everything we showcased.
Let’s talk about what’s next and how we can help your association grow.
Where we can help you improve
Member Experience Optimization
Application Integration
Event Registration Streamlining
Workflow Design
Engagement Analytics
Billing Automation
Targeted Solutions for High-Impact Association Challenges
Member Engagement
Element 11 can help you optimize your AMS to provide greater levels of personalization, improved member engagement, and streamlined event execution.
Your members expect you to be their voice, their resource, and their community. What’s most important to them is ensuring they feel connected, heard, and like they’re getting more than their money’s worth. This means delivering personalized, seamless experiences, whether they’re interacting with you through advocacy updates, educational resources, or an annual conference.
Personalization
Your AMS (Association Management System) should track member needs: top policy concerns, educational requirements, and market developments.
Ease of Access
Most member portals are a nightmare: signing up for webinars, accessing research reports, or even updating passwords and profiles often feels like solving a puzzle. Busy professionals require intuitive, fast tools that gets the job done.
Event Engagement
Your conferences are often your biggest draw, but many manually managing registrations and feedback, and missing opportunities to engage attendees in real-time, like pushing session recommendations or networking opportunities based on their interests.
Operational Efficiency
Element 11 can help you improve systems integration, optimize workflows and reporting, and make your team more efficient, loyal, and productive.
Many associations struggle with achieving operational efficiency; With a small staff and often challenging levels of turnover, system and process inefficiencies drain resources and your ability to demonstrate value to your members
Disconnected Systems
IT tools often don’t integrate; finance reconciles dues manually without being synced with your AMS; research compiles reports from scattered sources, losing hours to redundant tasks.
Outdated Processes
Lobbying briefs shuffle through endless emails; certifications rely on error-prone spreadsheets, stifling your ability to execute at scale.
Reporting Lag
Important informational needs—lobbying outcomes, conference ROI—encounter sluggish, subpar systems, producing unfocused dashboards or multi-week delays.
Staff Strain
Repetitive tasks—passwords updates, record updates, system fixes—overwhelm teams, eroding morale and risking burnout.
Data Quality
Element 11 has unique expertise in helping associations turn inaccurate, disconnected, redundant data into actionable, real-time information.
Inconsistent, incomplete data, and poor data quality can undermine every aspect of an association’s mission.
Inconsistent Member Data
Your AMS is supposed to be the single source of truth for member info—company details, contacts, unique details regarding their mission, their advocacy priorities—but it’s often riddled with issues. Many have duplicate records, like one member showing up three times with slightly different names. Or outdated info—contacts who left years ago still listed. It’s embarrassing when send send a policy alert to the wrong person.
Incomplete Interaction History
Associations want to track every touchpoint—emails opened, events attended, certifications earned, even calls with your advocacy team—but the data’s spotty. Some interactions get logged in the AMS, others in random CRMs or spreadsheets. So, when you try to understand a member’s engagement level, it’s like piecing together a puzzle with half the pieces missing and no edge pieces.
Lack of Standardization
Different association teams use different formats and taxonomy for data entry. It’s a mess for reporting or segmenting—say, if you want to target all unique groups (roles, levels) within your membership. Associations often wasting time cleaning data instead of using it.
No Real-Time Data
Many associations deal with lagging information. If a member signs up for a webinar or updates their profile, it might not show up for days. That kills your ability to act fast—like following up with a new member while they’re still excited. It’s also a problem for lobbying; you require fresh data to show legislators how many members in their district are impacted by a policy.
Siloed Data Sources
Your research team pulls industry stats from one tool, conference data lives in another, and member feedback from surveys is in yet another. Trying to combine these for a big-picture view—like how conference sessions drive certification sign-ups—is a manual slog. You’re not connecting the dots because the data’s locked in separate cages.
ROI & Budget Optimization
Element 11 has the proven expertise to help you build a phased improvement plan, secure funding, and begin your journey with quick wins and clear ROI.
Many associations struggle with organizing their IT challenges into a prioritized improvement agenda that can be successfully deployed over time and within budget constraints and required ROI.
A strategic vision as to what a transformed organization should look like is often missing.
Lack of senior leadership visibility to key IT challenges; inability to secure consistent board-level buy-in for funding.
Inability to organize a compelling business case for executing a prioritized improvement agenda; lack of organizational buy in.
Inadequate metrics to guide a multi-phased set of projects.
Poor or inconsistent project management.
Digital Transformation
Element 11 can help you map-out, prioritize, and quarterback your journey to make digital transformation a reality—not an empty promise.
Most associations have successfully deployed a basic website, have deployed video conferencing tech, and have automated some basic tasks, even as the benefits of true digital transformation remain elusive.
The AMS, CMS, and other tools still don’t play nice together. Manual workarounds are common, like exporting member lists from one system to upload into another. It’s a drain on efficiency.
Member portals are often clunky, and just getting logged-in can be a chore for many members. Staff complain about the AMS interface too—it’s not intuitive, so they’re slower than they should be at completing common tasks.
Data reliability
Data’s is still often a mess, plagued with duplicates, gaps, and lack of standardization. Many hoped new systems would fix this, but they’ve just exposed how bad existing data practices were originally.
Most associations want real-time insights—which members are engaging with advocacy campaigns or what drives conference attendance. Dashboards are either too basic or take forever to build.
Change management
Most underestimate the people side of digital transformation. Some staff embraced new tech, but others remain stuck in old habits, and training didn’t stick. Often it creates a split where half the team is pushing forward and the other half is dragging.
